5 ways to STAND out from the crowd

While, previously, exhibitions were a great way to escape from day-to-day meetings, admin, and office based tasks, today all attendance must be justified. It’s no longer enough for exhibitors just to show up to one of the 1.3 million business events held across the UK every year with an average-looking pop-up stand and hope for the best…

To succeed in 2017, your exhibition presence must appeal to event attendees and deliver that all-important ROI. That’s why, at Sovereign, we keep a close eye on current and emerging exhibition stand trends, particularly in terms of design, to help ensure our customers have everything they need to stand out from the crowd.

What makes an effective display?

Exhibition stands come in all shapes and sizes, so there’s no ‘one size fits all’ approach. To gain efficiency from your investment, it’s important to ensure you deliver a stand that will grab the attention of your client at the first opportunity. This can be achieved in a variety of ways. The crucial thing is to deliver a message that portrays your brand in an honest yet powerful way.

Exhibiting your business at an event is a prime opportunity to enhance your brand and potentially attract a whole new clientele. It’s a major marketing opportunity that with the right display can enable you to stand out from your competitors and sell. Here are 5 strong ways to stand out from the crowd…

1. Stand out from your competitors…

Choosing a highly creative exhibition stand to represent your brand will help guarantee your ROI. This can be both cost-effective and impactful. Consider the type of exhibition stand that will speak volumes for your business. Would you prefer something small and approachable or something big and bold? Ensure your stand is highly visible to capture the attention of passers-by. Or better still, choose an exhibition stand supplier that will design, construct and install your stand to a professional standard.

2. Contact attendees

Be sure to ask the event organiser for a full list of attendees, this way you can contact them and introduce yourself prior to the event. Then send an email, inviting attendees to meet you face-to-face at the event. Follow-up a couple of days before the event with a reminder email. Be sure to mention exciting details of your exhibit in the email, such as possible giveaways, competitions and other activities that may be taking place on your stand to create a buzz of excitement in the build-up to your event.

3. Don’t forget your existing clients

It’s essential to remember your existing clients. There’s no use assuming that they will come and visit your stand. This is why it’s important to provide a distinct reason for them to come and visit. Offering discounts on your products or services is a great way to do this, as well as offering valuable giveaways.

4. Reach out to potential publicity

Gain lucrative and accessible publicity for your exhibit by reaching out to trade publications prior to your event. Let your presence be known in the hope of attracting the attention of journalists in the industry. Having a feature in their publication may cost money, but it’s likely to be money well spent. Additionally, you can consider the use of bloggers and other online influencers. By reaching out to bloggers with a large following in the build up to your exhibition, they’ll be plenty of time for your selected online personalities to spread the word, and provide a great source of publicity.

5. Offer a place to relax and retreat

The buzz and excitement of events can often leave attendees feeling somewhat exhausted. By providing a relaxing area with comfortable seating, a welcoming environment, and refreshments, prospective clients can rest their legs, and recharge their batteries. You’ll find attendees far more likely to stop by if your stand provides a space to take a break. Refreshments such as hot drinks encourage visitors to take a seat and spend time at your stand whilst hopefully absorbing your brand message.

In an increasingly competitive marketplace, businesses must prioritise spend so whether you plan to compete in exhibitions, corporate events, conferences, product launches or other types of event, here at Sovereign we are proud to provide a superior and successful solution to meet all your needs and ensure that your exhibit stands out for all the right reasons. Contact us today to speak to a member of staff.