News

Virtual Trade-Shows vs. Face to Face Events

Can virtual trade shows ever really take over from traditional face-to-face events? A virtual trade-show is a trade event run online. Equivalent to a traditional exhibition, they mimic the traditional trade show style, right down to the entrance into the exhibition hall. Exhibitors and visitors can connect from anywhere, no matter what their geographic location, […]

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Tradeshow giveaways – more than a branded pen

Picking a tradeshow giveaway that is useful for attendees but also links back to you and your proposition can be a real headache for event organisers. The right tradeshow giveaway can draw people on to your stand and help generate leads as well as support your marketing messages. We’ve found more practical giveaways that offer […]

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Making a small space work for your tradeshow activity

Small doesn’t have to mean boring when it comes to your tradeshow booth design. Done well, small spaces can create better visitor journeys then you’d think! Shell scheme stands give you well defined wall space to add content without feeling too intrusive and the added height helps create impact. Here are a few more ideas […]

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Tradeshow planning timelines

There are a number of phases to planning your tradeshow appearances and for many, this begins way in advance of the actual event. From planning your strategy through to organising your team on the day, there’s always something to be done and organised. To help make the process smooth, we’ve put together a typical timeline […]

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The golden rules of exhibition stand design

The key to any tradeshow is, of course, having a killer display. Styles, colours and lighting can all be the difference between your stand drawing in the crowds or fading unobtrusively into the background. There are a few golden rules to bear in mind when planning your event stand: 1. Have one strong, clear message […]

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Tradeshow metrics for measuring success

If you and your team have invested a huge amount of time and money into marketing through a tradeshow or exhibition, it makes sense to invest some more time into establishing whether it was a worthwhile exercise or not. For many, their first and often last stop for measuring success is a list of contact […]

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The benefits of exhibition marketing

Splitting your marketing budget across activities can be a difficult task. Weighing up the pros and cons of each channel is tough, especially when gaining leads is the priority. This is often when cost comes into play and when event marketing is written off with the perceived costs of showcasing being too high. Although taking […]

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How to make sure your exhibition team sees success

The day of the exhibition has arrived, your stand looks great and it all rests on you and your team on the ground. Here’s 15 quick, sure-fire ways to make your exhibition experience successful. 1. Arrive early and dress appropriately Run through the final checks, get your pitch perfect and look the part. You’ll feel […]

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The 3 Key Ingredients in Delivering Winning Visitor Engagement

There’s a reason you choose to exhibit, the sole focus is to deliver a return on investment by capturing the attention of your attendees through positive and memorable interactions. Sounds easy right? Wrong! Did you know there’s actually a winning formula for successful visitor engagement? And, in order to deliver that ROI you need to […]

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Around the World In 40 Stands

2017 was a very busy year and saw us travel extensively, designing and building highly creative exhibition stands, installations and events all over the globe. During the last 12 months, we travelled to 12 countries and visited 40 different venues. In fact, our total travel exceeded 45,000 miles – almost twice the distance of travelling […]

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