News

Covid-19 Update from Sovereign Exhibitions

A message from Vincent McCullagh, Our Managing Director; We would like to reassure our Customers, that despite these challenging times for all, like you, we are very much striving to maintain business as usual – wherever possible and we’re motivated to find new ways to adapt and work with the current climate and to help […]

How your business can help create a more sustainable exhibition and events industry

Climate Change is a hot topic this year, and we all need to do our bit on a personal and a business level. Every small change that one person or business makes that is a positive step towards protecting the environment, or doing less damage to it, adds up. A million businesses making one tiny […]

Exhibition Stand Design – Can colour affect your success?

Have you ever considered the effect colours can have on your mind? Was this a consideration when your company chose its latest branding? In the marketing world there have been many studies into the psychology of colour and how it can help evoke different emotions towards a brand, and even down to the colour of […]

Reasons to use your budget to work with a professional exhibition stand builder

Exhibiting your business at a conference or event is an important part of your sales and marketing strategy. It may be the first time that many of the visitors to the event have seen or heard about your brand, so first impressions are hugely important. When you’re planning your exhibitions, and looking at where you […]

Virtual Trade-Shows vs. Face to Face Events

Can virtual trade shows ever really take over from traditional face-to-face events? A virtual trade-show is a trade event run online. Equivalent to a traditional exhibition, they mimic the traditional trade show style, right down to the entrance into the exhibition hall. Exhibitors and visitors can connect from anywhere, no matter what their geographic location, […]

Tradeshow giveaways – more than a branded pen

Picking a tradeshow giveaway that is useful for attendees but also links back to you and your proposition can be a real headache for event organisers. The right tradeshow giveaway can draw people on to your stand and help generate leads as well as support your marketing messages. We’ve found more practical giveaways that offer […]

Making a small space work for your tradeshow activity

Small doesn’t have to mean boring when it comes to your tradeshow booth design. Done well, small spaces can create better visitor journeys then you’d think! Shell scheme stands give you well defined wall space to add content without feeling too intrusive and the added height helps create impact. Here are a few more ideas […]

Tradeshow planning timelines

There are a number of phases to planning your tradeshow appearances and for many, this begins way in advance of the actual event. From planning your strategy through to organising your team on the day, there’s always something to be done and organised. To help make the process smooth, we’ve put together a typical timeline […]

The golden rules of exhibition stand design

The key to any tradeshow is, of course, having a killer display. Styles, colours and lighting can all be the difference between your stand drawing in the crowds or fading unobtrusively into the background. There are a few golden rules to bear in mind when planning your event stand: 1. Have one strong, clear message […]

Tradeshow metrics for measuring success

If you and your team have invested a huge amount of time and money into marketing through a tradeshow or exhibition, it makes sense to invest some more time into establishing whether it was a worthwhile exercise or not. For many, their first and often last stop for measuring success is a list of contact […]

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