News

The benefits of exhibition marketing

Splitting your marketing budget across activities can be a difficult task. Weighing up the pros and cons of each channel is tough, especially when gaining leads is the priority. This is often when cost comes into play and when event marketing is written off with the perceived costs of showcasing being too high. Although taking […]

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How to make sure your exhibition team sees success

The day of the exhibition has arrived, your stand looks great and it all rests on you and your team on the ground. Here’s 15 quick, sure-fire ways to make your exhibition experience successful. 1. Arrive early and dress appropriately Run through the final checks, get your pitch perfect and look the part. You’ll feel […]

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The 3 Key Ingredients in Delivering Winning Visitor Engagement

There’s a reason you choose to exhibit, the sole focus is to deliver a return on investment by capturing the attention of your attendees through positive and memorable interactions. Sounds easy right? Wrong! Did you know there’s actually a winning formula for successful visitor engagement? And, in order to deliver that ROI you need to […]

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Around the World In 40 Stands

2017 was a very busy year and saw us travel extensively, designing and building highly creative exhibition stands, installations and events all over the globe. During the last 12 months, we travelled to 12 countries and visited 40 different venues. In fact, our total travel exceeded 45,000 miles – almost twice the distance of travelling […]

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Capturing Leads on the Show Floor, What’s the Best Way?

Attracting their Attention… First things first, in order to capture quality leads on the show floor you need to make a good first impression to attract potential prospects to your stand. Creating the wow-factor for your exhibition stand is vital to standing out at an exhibition, and consequently to creating a strong impression and capturing […]

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How Best to Follow-Up Your Event Leads

Event-based marketing (EBM) is a popular tool for many businesses, but did you know… the majority of leads (up to 62%) are not followed-up by company representatives after an event? Unfortunately, a lack of organising for what comes next after your marketing event often results in the loss of potential leads. EBM provides a more […]

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Achieving Maximum ROI from your Event by Choosing the Right One

When it comes to exhibiting, you can’t really go wrong… not only are you getting your name out there, you’re increasing your chances of finding new business whilst raising brand awareness too. In order to achieve maximum return on investment, choosing the right event to exhibit is a must. So how do you know which […]

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Our Favourite Event Stands from Last Year

Measuring Exhibition Success The intricate planning of an exhibition takes a significant amount of time and effort. At Sovereign Exhibitions we put our focus into delivering superior and successful event solutions so you don’t have to. We are dedicated to eliminating the pressure of exhibiting from your shoulders, so you can ensure your time is […]

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Hottest Tech Trends Shaping the Future of Exhibiting

New trends in technology combined with innovative ideas mean exhibitions are evolving fast. But what are the new tech trends to look out for? Many new technological advancements are already available to help visitors engage (such as the interactive use of apps on the show floor) but in this post we’re going to take a […]

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5 Exciting Exhibition Ideas for 2017

When you consider the sheer amount of effort put into planning your exhibition, you’ll want to ensure a significant number of people visit your stand and engage with your brand. That’s why we’ve compiled a list of 5 effective exhibition ideas worth implementing. Not only will they help to grasp the attention of passers-by, they’ll […]

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