News

Tradeshow giveaways – more than a branded pen

Picking a tradeshow giveaway that is useful for attendees but also links back to you and your proposition can be a real headache for event organisers. The right tradeshow giveaway can draw people on to your stand and help generate leads as well as support your marketing messages. We’ve found more practical giveaways that offer […]

Making a small space work for your tradeshow activity

Small doesn’t have to mean boring when it comes to your tradeshow booth design. Done well, small spaces can create better visitor journeys then you’d think! Shell scheme stands give you well defined wall space to add content without feeling too intrusive and the added height helps create impact. Here are a few more ideas […]

Tradeshow planning timelines

There are a number of phases to planning your tradeshow appearances and for many, this begins way in advance of the actual event. From planning your strategy through to organising your team on the day, there’s always something to be done and organised. To help make the process smooth, we’ve put together a typical timeline […]

The golden rules of exhibition stand design

The key to any tradeshow is, of course, having a killer display. Styles, colours and lighting can all be the difference between your stand drawing in the crowds or fading unobtrusively into the background. There are a few golden rules to bear in mind when planning your event stand: 1. Have one strong, clear message […]

Tradeshow metrics for measuring success

If you and your team have invested a huge amount of time and money into marketing through a tradeshow or exhibition, it makes sense to invest some more time into establishing whether it was a worthwhile exercise or not. For many, their first and often last stop for measuring success is a list of contact […]

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