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The brief from Bridgestone was to create an impressive launchpad for their new award winning tyres. The whole area had to be spacious yet functional with prominent branding to set Bridgestone apart from their competitors. The finished stand was designed, constructed and installed solely by Sovereign. It’s minimalist finish was designed to give visibility to the Bridgestone logo with the tyre displays positioned towards the outside of the stand space for maximum impact. Handover was achieved on time and to budget.