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How Best to Follow Up on Your Event Leads

Event-based marketing (EBM) is a powerful tool for many businesses, offering a unique opportunity to connect with potential customers face-to-face. However, did you know that the majority of leads (often cited as between 60% to 80%) are not followed up by company representatives after an event? This lack of follow-up often results in the loss […]

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Maximise Your Exhibition Impact: 7 Strategies to Stand Out

With the increasing need to justify every business activity, simply showing up at an exhibition with an average-looking pop-up stand is no longer enough. To succeed in 2024, your exhibition presence must captivate event attendees and deliver that all-important ROI. At Sovereign, we stay ahead of current and emerging exhibition stand trends to ensure our […]

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Looking for a top-notch exhibition stand build team to bring your vision to life?

Look no further than Sovereign Exhibitions With our exceptional team of Designers, Account and Project Managers, Master-Craftsmen, Technical Experts, Meticulous Installations and Logistics crew – you are certainly in safe hands every step of the way. Sovereign would like to hear from you – so contact us today to discuss your next project! Tel: +44 (0) 1676 549000 or […]

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Driving Forward: Why the UK’s Road Builders Must Exhibit at Highways UK in 2024

Highways UK | 16-17 October 2024 | NEC Birmingham  Attending trade shows allows exhibitors to engage with a diverse array of stakeholders, including government agencies, industry partners, and the public.  By sharing insights, exchanging ideas and fostering collaboration, these interactions lay the foundations for meaningful change within the Highways sector.  Whether advocating for policy reforms, […]

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White pharmacy

Why the UK Pharmaceutical Trade Should Exhibit at The Pharmacy Show

Pharmacy Show | 13-14 October 2024 | NEC Birmingham   The Pharmacy Show is the UK’s largest event for primary care and pharmacy professionals, with two days of networking and education opportunities delivered through 150 informative sessions and over 200 expert speakers.    With dedicated networking zones, meet-and-greet sessions, and interactive exhibits, this event provides […]

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