+44 (0) 1676 549000
+44 (0) 1676 549000
With the increasing need to justify every business activity, simply showing up at an exhibition with an average-looking pop-up stand is no longer enough. To succeed in 2024, your exhibition presence must captivate event attendees and deliver that all-important ROI. At Sovereign, we stay ahead of current and emerging exhibition stand trends to ensure our customers have everything they need to stand out from the crowd.
Exhibition stands come in various shapes and sizes, so there’s no ‘one size fits all’ approach. To maximize your investment, it’s essential to create a stand that grabs your prospects’ attention at first glance. This can be achieved in several ways, but the crucial thing is to convey a message that portrays your brand honestly and powerfully.
Exhibiting at an event is a prime opportunity to enhance your brand and attract new clientele. With the right display, you can stand out from your competitors and boost your sales. Here are seven powerful ways to win business at your next event:
Invest in a creative exhibition stand that is visually appealing and effectively communicates your brand’s message. Whether you prefer a small, intimate stand or a big, bold one, make sure it’s highly visible and welcoming to capture the attention of passers-by. Consider working with an exhibition stand supplier that can design, construct, and install your stand to a professional standard, guaranteeing both cost-effectiveness and impact.
Leveraging interactive technology is great for capturing attention and engaging attendees. Consider incorporating elements such as Augmented Reality (AR) and Virtual Reality (VR) to offer immersive experiences that allow visitors to interact with your products or services in a virtual environment. Touchscreens and interactive displays enable visitors to explore your offerings, view product demonstrations, and access detailed information at their own pace. Or how about hosting live demonstrations and workshops that showcase your expertise and allow attendees to experience your products hands-on?
Request a full list of attendees from the event organiser and introduce yourself via email before the event. Send a personalised invitation to meet you face-to-face at your stand. Follow up with a reminder email a couple of days before the event, highlighting exciting details such as giveaways, competitions, and other activities at your stand to generate buzz and excitement. Consider experience-based giveaways such as free trials, consultations, or exclusive access to content.
Don’t assume your existing clients will visit your stand. Provide a compelling reason for them to come, such as exclusive discounts on your products or services, hospitality or valuable giveaways. Personal invitations and special offers can help strengthen your relationships with current clients.
Got something new to launch or announce? Reach out to trade publications and industry journalists to publicise your presence at the event and attract media attention. While a feature might cost money, it often provides significant exposure. Additionally, collaborate with bloggers and online influencers. By engaging with them well before the exhibition, they can help spread the word and provide valuable publicity.
You can put your brand in front of attendees without them even visiting your stand if you are shrewd with your sponsorship choices. Most parts of an exhibition are available for sponsorship, from the goody bags and event guide to the refreshment areas. Your name on the lanyards, for example, will closely associate you with the show and elevate your status. Equally, given how exhausting events can be or attendees, sponsoring the rest area will give them time to absorb your brand message while they recharge.
Amplify your exhibition presence by integrating social media and digital marketing strategies. Use it to share live updates, photos, and videos to engage your online audience and attract more visitors to your stand. Create and promote event-specific hashtags so attendees can share their experiences and expand your reach. After the event, follow-up with attendees via email and social media to reinforce connections made and nurture leads.
In an increasingly competitive marketplace, prioritising your spend is crucial. Whether you’re planning to exhibit at trade shows, host corporate events, conferences, or product launches, then Sovereign provides first class solutions to meet all your needs and ensure your exhibit stands out for all the right reasons. Contact us at Sovereign to discuss how we can help you achieve exhibition and event success.
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