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Events

How Best to Follow Up on Your Event Leads

Event-based marketing (EBM) is a powerful tool for many businesses, offering a unique opportunity to connect with potential customers face-to-face. However, did you know that the majority of leads (often cited as between 60% to 80%) are not followed up by company representatives after an event? This lack of follow-up often results in the loss […]

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Driving Forward: Why the UK’s Road Builders Must Exhibit at Highways UK in 2024

Highways UK | 16-17 October 2024 | NEC Birmingham  Attending trade shows allows exhibitors to engage with a diverse array of stakeholders, including government agencies, industry partners, and the public.  By sharing insights, exchanging ideas and fostering collaboration, these interactions lay the foundations for meaningful change within the Highways sector.  Whether advocating for policy reforms, […]

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White pharmacy

Why the UK Pharmaceutical Trade Should Exhibit at The Pharmacy Show

Pharmacy Show | 13-14 October 2024 | NEC Birmingham   The Pharmacy Show is the UK’s largest event for primary care and pharmacy professionals, with two days of networking and education opportunities delivered through 150 informative sessions and over 200 expert speakers.    With dedicated networking zones, meet-and-greet sessions, and interactive exhibits, this event provides […]

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A+ Opportunities: Why you Should Exhibit at Bett 2025

Bett | 22–24 January 2025 | ExCel, London Bett 2025 offers the education sector a prime platform to showcase innovations and connect with global influencers. From cutting-edge edtech solutions to impactful teaching methodologies, exhibiting at Bett provides unparalleled exposure to a diverse audience of educators, policymakers, and industry leaders. Networking opportunities abound, fostering collaborations that […]

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