Creating a strong first impression can make or break your success in the competitive world of trade shows and exhibitions. With hundreds of businesses competing for attention, your exhibition stand is your shop window—a crucial tool for attracting attendees, communicating your brand message, and sparking meaningful interactions. A well-designed stand doesn’t just look good; it […]
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Event-based marketing (EBM) is a powerful tool for many businesses, offering a unique opportunity to connect with potential customers face-to-face. However, did you know that the majority of leads (often cited as between 60% to 80%) are not followed up by company representatives after an event? This lack of follow-up often results in the loss […]
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With the increasing need to justify every business activity, simply showing up at an exhibition with an average-looking pop-up stand is no longer enough. To succeed in 2024, your exhibition presence must captivate event attendees and deliver that all-important ROI. At Sovereign, we stay ahead of current and emerging exhibition stand trends to ensure our […]
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Look no further than Sovereign Exhibitions With our exceptional team of Designers, Account and Project Managers, Master-Craftsmen, Technical Experts, Meticulous Installations and Logistics crew – you are certainly in safe hands every step of the way. Sovereign would like to hear from you – so contact us today to discuss your next project! Tel: +44 (0) 1676 549000 or […]
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Highways UK | 16-17 October 2024 | NEC Birmingham Attending trade shows allows exhibitors to engage with a diverse array of stakeholders, including government agencies, industry partners, and the public. By sharing insights, exchanging ideas and fostering collaboration, these interactions lay the foundations for meaningful change within the Highways sector. Whether advocating for policy reforms, […]
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