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PS4D Ltd T/A Sovereign Exhibitions & Events

How your business can help create a more sustainable exhibition and events industry  

Climate Change is a hot topic this year, and we all need to do our bit on a personal and a business level. Every small change that one person or business makes that is a positive step towards protecting the environment, or doing less damage to it, adds up. A million businesses making one tiny […]

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Exhibition stand colour picker

Exhibition Stand Design – Can colour affect your success?

Have you ever considered the effect colours can have on your mind? Was this a consideration when your company chose its latest branding? In the marketing world there have been many studies into the psychology of colour and how it can help evoke different emotions towards a brand, and even down to the colour of […]

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Reasons to use your budget to work with a professional exhibition stand builder

Exhibiting your business at a conference or event is an important part of your sales and marketing strategy. It may be the first time that many of the visitors to the event have seen or heard about your brand, so first impressions are hugely important. When you’re planning your exhibitions, and looking at where you […]

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Virtual Trade-Shows vs. Face to Face Events

Can virtual trade shows ever really take over from traditional face-to-face events? A virtual trade-show is a trade event run online. Equivalent to a traditional exhibition, they mimic the traditional trade show style, right down to the entrance into the exhibition hall. Exhibitors and visitors can connect from anywhere, no matter what their geographic location, […]

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Tradeshow giveaways – more than a branded pen

Picking a tradeshow giveaway that is useful for attendees but also links back to you and your proposition can be a real headache for event organisers. The right tradeshow giveaway can draw people on to your stand and help generate leads as well as support your marketing messages. We’ve found more practical giveaways that offer […]

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