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Making a small space work for your tradeshow activity

Small doesn’t have to mean boring when it comes to your tradeshow booth design. Done well, small spaces can create better visitor journeys then you’d think! Shell scheme stands give you well defined wall space to add content without feeling too intrusive and the added height helps create impact. Here are a few more ideas […]

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Tradeshow planning timelines

There are a number of phases to planning your tradeshow appearances and for many, this begins way in advance of the actual event. From planning your strategy through to organising your team on the day, there’s always something to be done and organised. To help make the process smooth, we’ve put together a typical timeline […]

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The golden rules of exhibition stand design

The key to any tradeshow is, of course, having a killer display. Styles, colours and lighting can all be the difference between your stand drawing in the crowds or fading unobtrusively into the background. There are a few golden rules to bear in mind when planning your event stand: 1. Have one strong, clear message […]

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Tradeshow metrics for measuring success

If you and your team have invested a huge amount of time and money into marketing through a tradeshow or exhibition, it makes sense to invest some more time into establishing whether it was a worthwhile exercise or not. For many, their first and often last stop for measuring success is a list of contact […]

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The benefits of exhibition marketing

Splitting your marketing budget across activities can be a difficult task. Weighing up the pros and cons of each channel is tough, especially when gaining leads is the priority. This is often when cost comes into play and when event marketing is written off with the perceived costs of showcasing being too high. Although taking […]

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