Exhibition Stands at ExCeL London
ExCeL is the largest exhibition venue in London and the one where build-up logistics are least forgiving, because everything arrives into a dock-side site through a constrained road network.
ExCeL London at a glance
- Exhibition space
- Approximately 44,546 square metres
- Halls
- Two column-free, sub-divisible halls
- Location
- Royal Victoria Dock, Newham, East London
- Rail
- Custom House and Prince Regent DLR
- Elizabeth line
- Custom House, since 2022
- Opened
- November 2000
Why ExCeL London is different
The halls are column-free, which gives designers genuine freedom on large stands. The trade-off is access: delivery slots matter more at ExCeL than at most venues, and a vehicle that misses its window can lose most of a build day.
We build at ExCeL regularly from the Midlands. Transport is planned as part of the project rather than bolted on at the end, which is what keeps a slot.
What we build at ExCeL London
The three routes below cover most stands at this venue. Which one suits you depends mainly on how often you exhibit.
- Custom exhibition stands at ExCeL London
- Designed for your brand and your specific space, built in our workshop and installed to the venue schedule.
- Modular exhibition stands at ExCeL London
- A reusable system reconfigured for each show, which lowers cost per appearance if you exhibit more than once or twice a year.
- Shell scheme upgrades at ExCeL London
- Where the organiser provides the walls, we handle graphics, flooring, lighting and furniture so the space stops looking like a default booth.
Health, safety and organiser approval
Every show sets its own rules on stand height, structural sign-off, rigging and the deadline for submitting risk assessments and method statements - and they vary by show, not just by venue. The regulations that applied to your last stand here may not be the ones that apply to the next.
We read the exhibitor manual for your specific show, produce the documentation it asks for, and submit it to the organiser within their deadline. That is part of the project, not an extra.
Choosing a contractor for this venue
Most exhibitors compare quotes on price and design, which are the two things easiest to compare and the two least likely to go wrong. These are the questions that actually separate contractors, and they are worth asking whoever you end up using.
- Who submits the health and safety paperwork? If the answer is you, that is a real workload and a real deadline sitting with someone who does it once a year.
- What happens if something is damaged in transit? Ask specifically how long a replacement takes to reach the hall. Distance from the venue is the whole answer.
- Is design, build and install one company or three? Every handover between companies is a place where responsibility can be disputed while your stand is unfinished.
- What is excluded from the quote? The gap between two quotes is usually not margin. It is scope one of them assumed you were buying elsewhere.
- Who is on site during the show? Build-up cover is standard. Cover during open days is not, and it is when you are most exposed.
Frequently asked questions
Do you build at ExCeL London?
Yes. Sovereign Exhibitions designs, manufactures and installs exhibition stands at ExCeL London, covering custom, modular and shell scheme projects, including the health and safety documentation the organiser requires.
How tall can my stand be at ExCeL London?
Height limits are set by the individual show rather than by the venue alone, and they are published in the exhibitor manual for that event. Send us the show you are booked into and we will confirm the limit that applies before any design work starts.
Can you store our stand between shows?
Yes. Storing a stand between appearances is what makes a modular or reusable stand economical, and it means the stand is checked and refurbished before it goes out again rather than arriving at the next show in the state it left the last one.
Talk to us about your stand
Tell us the show you are booked into and the space you have taken, and we will come back with what is possible within your budget and the show regulations.