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The brief from Citroen sought an innovative and memorable stand that would promote their corporate messages in an outdoor arena – the largest motoring garden party in the World!
The creative team at Sovereign embraced the challenge to produce a striking experience for Citroen visitors, one which showcased both prominent branding and displayed the Citroen vehicles in a unique fashion.
The finished stand was designed, constructed and installed solely by Sovereign. It was modelled as a roadmap with sleek lines and curved corners and resulted in a handover on time and under budget.