Events Industry

Maximise Your Exhibition Impact: 7 Strategies to Stand Out

With the increasing need to justify every business activity, simply showing up at an exhibition with an average-looking pop-up stand is no longer enough. To succeed in 2024, your exhibition presence must captivate event attendees and deliver that all-important ROI. At Sovereign, we stay ahead of current and emerging exhibition stand trends to ensure our […]

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How your business can help create a more sustainable exhibition and events industry  

Climate Change is a hot topic this year, and we all need to do our bit on a personal and a business level. Every small change that one person or business makes that is a positive step towards protecting the environment, or doing less damage to it, adds up. A million businesses making one tiny […]

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